Setting the Stage for Success

Father’s Day is one of the biggest sales opportunities for male-focused brands. While many brands underutilise the event, we built a strategy that turned it into a month-long promotional engine.

Our Approach

• 9 dedicated Father’s Day emails

• 3 additional campaigns with subtle promotional banners

• A simple, tiered offer structure:

  • 50% OFF a core grooming trimmer

  • 20% OFF self-branded products

  • 20% OFF starter kits

Offers were released weekly, building momentum until the final Monday before Father’s Day, when all discounts dropped together. Educational content, banner placements, re-sends to non-openers, and plain text follow-ups ensured maximum reach.

The Results

• $65,000 in email-attributed revenue (vs. $30,000 the year prior)

• 2x revenue during the sales period

• 1.8x higher open rates

• 15% increase in click-through rates

• 45% drop in unsubscribes

Bottom Line

Our strategy more than doubled revenue and significantly boosted engagement across every key metric—turning Father’s Day into a major growth driver for this client.